Retour à l'accueil ... Pepsi Using DJs to Promote Product Checkout this article from Adweek, and go buy a Pepsi: RPM's New Urban Marketing Tool: The DJ Made Me Do It Wed Mar 16, 6:20 PM ET Back in 1986, 3,000 Run DMC fans spontaneously held up their gym shoes, landing the New York trio a $1.5 million sponsorship contract with Adidas. What began as spontaneous ...
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